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Segmenting your audience is a key part of any marketing or PR strategy and, make no mistake, search engine optimization is essentially a marketing and PR activity (albeit somewhat different to some of the more traditional parts of this field). While SEO is a completely different story with its own …

While this may be true for Google, it is not in the case of other search engines like Yahoo, Bing, etc. When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. Keep them off their digital devices with …

If you apply this term to web design and online marketing, the fold line would be the bottom visible edge of the browser without scrolling. First, improved search engine rankings will ultimately drive more organic traffic to your website. Have you tried storytelling in business to boost customer engagement? Many …

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These can be optimised to include your keywords where it is natural to do so. Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. Location is one of the most financially valuable metrics used in mobile advertising. Have …