The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they're interconnected. SEO will never be a one-size-fits-all exercise. Over the last several years, Google has made huge strides in driving better UX …

This is why a lot of Google's algorithms are placing less of a focus on high KW densities but, instead, are focusing on the quality of the content itself. The field of search engine optimization was once focused on one major goal: harvesting intent from search. The absence of a …