Your site needs to be responsive, or at least optimized for mobile, and all your images, video, and content should load quickly and completely across all web browsers and devices. It looks complicated, but I promise it's a simple solution. I worked with a fabulous digital agency on an interesting …

Empowerment means consumers believe they have power throughout the relationship and not just at the beginning when they joined the program. Whether you are going after (paid or free) directory submissions, social media sites, social bookmarking, blog comments, direct solicitation, news syndication, or press releases, you must have solid inbound …

They were cheap, easy, useful ways to syndicate one article and generate hundreds of links pointing back to your site from other directory participants. There are two very specific actions that search engines take when they crawl and index your site that thin content can directly affect. The first action …

They're clusters of topics that are connected to each other - think keyword variations, different aspects of a broader topic, and different questions someone might ask about the topic. The global brand might have a higher perceived quality. Did you know that Beverley Grammar school is the oldest in England? But …

The canonical tag solves for this, notifying search engines of the canon page to receive search engine value for a group of similar content. Outlines are essential to making sure an article is structured well. With exercise being so important nowadays, products such as outdoor fitness equipment would be a …

If you're looking for one of the most valuable SEO tricks, content creation is the answer. If everything goes right, your website will be indexed automatically-but what if it isn't? The world needs more storytelling in business to liven things up. However, Computing it's too long and doesn't cover a …

Essentially, you rewrite it. For example, if you have inbound links pointing to a page of your site that no longer exists, you can use a 301 (permanent) redirect to re-route that passed authority to a new, equally relevant page of your site. If you wash a pashmina at a …

Though the number and quality of SEO resources hasn't drastically improved over the past year, the coming year still features the greatest lineup of fantastic web resources available to entrepreneurs and webmasters. Even if you need separate information, like different menus, using a single root domain to consolidate all that …

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they're interconnected. SEO will never be a one-size-fits-all exercise. Over the last several years, Google has made huge strides in driving better UX …

This is why a lot of Google's algorithms are placing less of a focus on high KW densities but, instead, are focusing on the quality of the content itself. The field of search engine optimization was once focused on one major goal: harvesting intent from search. The absence of a …