Product-specific research involves identifying key product characteristics that become selling points. In many instances, that will mean identifying long-tail (more than 3 words) search phrases, location-based terms, and keywords directly related to your brand name or tech products. So, what’s the truth behind all the leased line pricing on …

But if you allow them to do this, you?re missing out on another opportunity to include keywords and ensure your products? descriptions stand out from the competition. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to …

Although the social networking sites continually change, marketers find it worthwhile to examine each one in terms of its usefulness to a brand in a social media marketing campaign. Semantic search changed everything. SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality …

Choosing the right message strategy remains a key ingredient in creating a successful advertising program. Here's the thing; it's extremely easy to choose the wrong keywords. The brand name should be associated with the product's most prominent characteristic that makes it stand out from competitors. Recently, I came across this …

Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. Make Full Use Of Citations - Links are absolutely essential for search engine optimisation. So …